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purple cow-purple ocean

Kamis, Juli 31, 2008

Biasanya sering kita denger blue ocean, red ocean…. Bagaimana kalo combine yaitu purple ocean dengan purple cow???

Purple cow:
Pada puple cow lebih ditonjolkan tentang diferensiasi dan melakukan sesuatu yang luar biasa sehingga terlihat menonjol. “Saat ada ratusan ekor sapi di padang rumput, maka sapi warna ungulah yang akan menarik perhatian karena terlihat menonjol dibanding sapi lainnya yang berwarna putih”. .Untuk menjadi sapi ungu, tidak harus membuat sesuatu yang baru. Namun bisa mengeksplorasi dari sistem yang ada dan membuatnya menjadi suatu yang istimewa.

Purple ocean:
"Purple ocean" refers to a theory that is a variation of the "blue ocean" theory which has dominated the market over the few years. It is a new theory, combining the merits of the "red ocean" and "blue ocean" theories.
"Red ocean" refers to a saturated market where there is fierce competition, and "blue ocean" means an uncontested market.
The word "purple" is named after the color purple that is obtained by mixing "red" and "blue" colors. (www.theedutimes.com/news)
"Purple ocean" is similar to the "one source, multi use" marketing strategy which aims to cause ripple effects through applying one material to other areas.
As implied in the name, "purple ocean" minimizes risks in exploring "blue oceans" and emphasizes differentiation, the weak point in "red oceans."
In other words, "purple ocean" uses the successful contents of mass media not only in one area but in various forms of media. (www.theedutimes.com/news)

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